6/2/2007

A Robot's charm and business as contents

A Robot's charm and business as contents

Probably, there is little direction that denies the view that the robot culture in business our country that harnessed the robot character spread from the world of comics or animation.
A glimpse of there being actually a work for every generation of a robot developer can be caught with many interviews, reports, etc. a favorite robot or that robot that saw in the dream by progress of robot technology -my hand -it is also no wonder that the product of the researcher which challenges development, or a company comes out. The "Tetsujin 28" project is one of those which were produced from the next-generation robot development network RooBO and are famous as a robot.

It was announced in April, 2005, reservation of 200 bodies poured in in one week, and the deep-rooted popularity of character monochrome was supported. For a developer, it is work with a dream, and development of the robot which utilized the character which can count upon safe consumption is proving that it is very useful as the technique of realizing the comics animation world which our country has and which is charged contents in the actual world. On the other hand, it is also pointed out that the difficulty of filling "realization of a view of the world" told as one of the success factors of Tetsujin 28 is a big prevention factor for a spread of character practical use. For example, Tetsujin 28 can say "a punch", a "GAO" pause, etc. that it is difficult to, realize the view of the world as a hobby robot for the moment to having been the character which is easy to realize the view of the world with the comparatively present technology as other robot characters are as change and having various arms Moreover, there is competition in respect of a price with a toy as a problem big one more . The conventional toy robot was sold in many cases as that a user plays it being close to a soft vinyl doll, and having his view of the world. now, the hobby robot currently taken out to the market incorporated a highly efficient motor and many parts. there are many to which it is an added value product, therefore a price also exceeds 100,000 yen. But a hobby robot has a thin boundary line with a toy, considering a user, and when especially a toy maker throws low cost goods into a market (in meaning seen from the hobby robot to the last), there are few general users who can understand the difference between a highly efficient hobby robot and the robot which the toy maker made as a toy, and they have the danger which a ruling may go up from a price side to a toy maker side.


About manufacturing the character of the deployment comics of robot business, or animation which utilized the character as a hobby robot as it is, if it carries out development possible, although a natural commercial result can be expected, if sufficient function to fulfill a view of the world from a fan's intensity cannot be given, the regrettable result that a special character cannot be employed efficiently will be brought. Moreover, circumference subjects, such as a problem of copyright, have also accumulated and there is also the side in which a robot venture cannot handle at a moment's notice. But since many persons concerned are just going to accept, wanting to challenge, if there is even an opportunity can say also as a most view that a big business opportunity is in the robot business using the character of comics or animation. Then, utilizing not a humanoid robot but the robot technology of a 2-pair-of-shoes walk observed, and it is the character business which realizes the world near the view of the world. As it has succeeded by robotizing "Hello Kitty" whose Business Design research institute is already a global popular character An appearance of the robot which gets the talk in the voice of the user and Kitty who investigated the solicitation point of feeling a big charm for a setup that the talk is made with Kitty, for the so-called Kitty Ra For the purpose of having realized the old dream for the KITI fan shows the one directivity of character practical use.

The measure which realizes practical use of the deployment, now the character to the space of robot technology and combination of robot technology in space has started. Now, the time-basis of an institution is spent and the visitor is delighted with the theme park from skillful production. The fundamental technique is low-tech strictly and a pavilion large-scale can also say it also as expression with more exact calling it the building elaborate [ with the building rather than the crystal of technology. The trial in which robot technology will be utilized has started towards this theme park. It is the business that take out seamlessly the view of the world of the theme park of the virtual world with reality, and a physical feeling becomes possible with reality by robot technology. The robot heart project (representation: RT media Osaka authorized by the "Osaka ! next generation robot utilization project" is one of those are tackling in Osaka. In this project, it aims at realizing the character of Pocket Monsters (following, Pokemon) famous as popular animation or a game character by robot technology, and development is furthered. POKEPAKU is a period limitation type theme park said to be held in Nagoya or Taiwan and for there to have been already exceeding 4,500,000 people. Pokemon is a tale a monster with various specialties becomes together with a hero, and grows up to be so that it may know. The tool into which the monster called a monster ball is put in the case of movement serves as an item important in that case. In this measure, the system which can actually experience the view of the world of Pokemon is developed based on the unit which takes out and amplifies the living body signal which the biotechnology signal company which is the member of a project is developing. Although the success or failure of a project have just started realization of a view of the world, of a success is just going to be expected for the world which was able to be drawn conventionally only in the world of animation or comics to experience actually, and to serve as business attractive as new contents which can participate by practical use of robot technology.

In the case of the experienced type theme park, the point of development is in the place which connects the real world with it being virtual seamlessly, and it is expected by producing game space and contents space by robot technology being used there that the business which offers real experience is realized. Robot proving the preeminent draw The robot museum opened to Nagoya in October, 2006. It is the popular institution outside which a line is and which requires entrance regulation on the holiday. It is Gyro Walk who played the central role of establishment of this museum. The president,
Mr Ishiko is the robot business floatation 1 term student, and has the circumstances of having continued warming a museum enterprise plan and having made it realize also in this private school. Although contents called a robot demonstrating big power to is actual proof ending also in the love and in 2005, when prosperity of a robot museum is seen, it turns out that it is very attractive as contents which a robot has anew. Although exhibition sale of many humanoid robots exceeding 100,000 yen is carried out at the shop put side by side, many character products dealing with a robot were sold, popularity has been acquired as a souvenir etc., and sales performance is achieved steadily. This success is already seen and the sign that a collection visitor institution spreads a robot on a scale of the whole country the bottom with contents with future which will not be a long distance so much from now on in a thing that invitation whether a robot museum enterprise is developed in other areas is brought near is in sight. It is also greatly considered that a robot's market spreads in the form where it arranges as equipment in such institutions, also about the practical use as contents raised with the preceding clause.